The unassuming brand poised for global dominance — The Etsy pitch Originally a niche provider of handmade crafts, Etsy are slowly building an empire. In opposition to the undesirable traits apparent in the biggest brands — mass production, fast fashion and single use plastic, Etsy are slowly acquiring their way to become a ‘House of Brands’ with strong…

The form and characteristics of money have changed dramatically over time but its fundamental role has stayed the same. It allows for people to participate in, and advance, their situation in a community. It allows for individuals to address the different levels of Maslow’s Hierarchy of Needs. …